Business to Consumer Directory

Business to consumer directory connects quality-seeking consumers with credentialed and quality-driven service providers free of charge, thereby helping consumers make better, faster, and more confident buying decisions. Businesses cannot pay to influence their consumer ratings and our online directory includes business listings across the many categories consumers say are most important to them.

In order to develop a greater understanding of the business to business directory decision-making process, it is useful to compare the characteristics of business to business online markets with consumer online markets. Buyers in consumer markets tend to make purchasing decisions based on emotion whereas buyers in business markets tend to make purchasing decisions based on information. Buyers in Business markets have different levels of experience and information when faced with a certain product or service to purchase. For instance, a company might need to purchase new machinery to meet a new customer need, which implies that the buying team has no experience with the new machinery nor do they have any experience with the supplier of the new machines. In this instance, an informative website will be most effective. Buyers are becoming more informed with increased access to product information available on the web.