Traders initially communicated with their own existing networks to do business, but while the self network directory exhausted; they have had to search for new related traders for expanding, diversifying or for even sustenance. The transformation of ordinary international export-import directories into Business to Business (B2B) portals provided interactive business opportunities to traders around the globe cost effectively. The arrival of B2Bs scripted the beginning of a new era in the world of business in no time.
Buyers in Business markets have different levels of experience and information when faced with a certain product or service to purchase. For instance, a company might need to purchase new machinery to meet a new customer need, which implies that the buying team has no experience with the new machinery nor do they have any experience with the supplier of the new machines. In this instance, an informative website will be most effective. Buyers are becoming more informed with increased access to product information available on the web.
Retailers should pay close attention to the online markets they aim to serve and should also understand that there are differences between the on and offline customer experiences.
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