Set your priorities right: Before you embark on your Import Exports Wholesale business you have to set your marketing objectives properly. Remember, you are an unknown face over there and your potential market will know about your products if they are exposed properly. Having one's website does help and a properly designed webpage with search engine optimized pages that come up in the top 10-30 results helps a lot in marketing your product properly. Even then, it is suggested that one advertises in the proper media for a couple of weeks running. Once you have been able to reach out to the potential buyers, it is the quality of your product which will market itself. Word of mouth advertising is the most successful means of getting ones goods promoted and it does not cost a copper. Your agents should be able to chalk out an advertising blitz for you, or if you so prefer, you can use the services of an international marketing agency.
• An eCatalog so that buyers can browse through the products you have to offer
• Product specification that gives detailed technical and delivery information
• A feature that allows sending request for quote online (RFQ)
• A product order placing system - normally a shopping cart
• Ability to view order status
• Sending a notification if a new product added to the catalogue which was requested by a prospective buyer
• At least one payment method. For small orders you should have a merchant account.
• Purchase order sending ability. Buyers should be able to send PO for the products readily available or the contracts already negotiated with you.
• Billing system should generate invoices automatically
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